Our Story
A Note From Our Founder & Principal Instructor
Rachel Pettitt-Allen is the passionate and creative force behind the Beauty Defyned Brand, where we specialize in makeup artistry and lash extensions that enhance your natural beauty and boost your confidence. With a background in make-up artistry since 2008 and specializing in lash extensions since 2015, I've made it my mission to provide clients with a personalized, transformative experience that leaves them feeling radiant and self-assured.
At Beauty Defyned, we believe that makeup is not just a mask, but a tool to highlight your unique features, express your personality, and tell your own story. Whether you're seeking a class to achieve a glamorous, red-carpet look for a special occasion, a fresh and natural appearance for everyday life, or stunning lash extensions that draws attention to your eyes, we had you covered and exceeded the expectations of our clients.
With migrating Beauty Defyned to our Beauty Defyned Academy, we commit ourselves to offering the highest qualified and dedicated instructors with years of experience who provide outstanding knowledge in their field. Our focus is on teaching the latest trends and techniques while prioritizing health and safety with our students. We suggest using only the finest, hypoallergenic products, ensuring that your skin remains healthy and radiant. Our lash extension course prioritizes attention to detail and precision to leave lashes looking flawless and beautiful.
What sets us apart is our dedication to understanding your individual needs and preferences. Every client is unique, and we take the time to consult with you, ensuring that your experience not only meets but exceeds your expectations. We believe in making beauty accessible to everyone, and our classes and courses are available not only in person but hosted virtually from the comfort of your own home, wherever you may be in the world.
BDA is not just about providing a service; it's about forming a connection and building a relationship with our students. We want them to feel comfortable, relaxed, and empowered during your time with us. We offer ongoing support to all of our clients, even after completing any of our courses. Our certified courses offer complimentary consultation sessions to help you take the next step in your business once receiving your certificate.
We can't wait to be a part of your beauty journey, whether you're stepping into our studio or inviting us into your home or virtually around the world. Feel free to reach out with any questions or to book your BDA designated course. Let's embark on this transformation together, and let your inner and outer beauty shine.
Elevate your beauty with Beauty Defyned Academy– where every detail, every brushstroke, and every lash extension tells a story of confidence and radiance.